Evaluating page experience for a better web

Through both internal studies and industry research , users show they prefer sites with a great page experience. In recent years, Search has added a variety of user experience criteria, such as how …

Helping publishers and users get more out of visual searches on Google Images with AMP

Google Images has made a series of changes to help people explore, learn and do more through visual search. An important element of visual search is the ability for users to scan many ideas before c…

User experience improvements with page speed in mobile search

To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the…

PageSpeed Insights, now powered by Lighthouse

At Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines…

Using page speed in mobile search ranking

Update July 9, 2018: The Speed Update is now rolling out for all users. People want to be able to find answers to their questions as fast as possible — studies show that people really care about th…

Real-world data in PageSpeed Insights

PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performe…