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Title : Ireland first country to restrict unhealthy food sponsorship aimed at children
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Ireland first country to restrict unhealthy food sponsorship aimed at children

Ireland is set to become the first country in the world to restrict unhealthy food sponsorships aimed at children attending primary school, once a newly developed code of practice is introduced.

The code, developed jointly by the Department of Health, the HSE, food companies and advertisers, has the objective of reducing people’s exposure to the marketing of food and drink that is high in fat, sugar and salt (HFSS). 

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